Bringing your A-game.
Arthur’s is a concept store/bicycle cafe as well as an apparel brand. The main business is the bike cafe while the apparel uses white-labelling to offer stylish clothing options for local fans and worldwide cycling lovers looking for alternative, cheaper options for their jerseys and bib shorts.
Colours
The chosen colours are very neutral and natural to contrast the hectic and loud car-driving environment in North America. While cycling can give you that adrenaline rush, the cafe is supposed to be the place where you come to fix up the bike, meet likeminded people and enjoy a coffee.
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Logo and Elements
Arhur’s is the name of the cafe. As most people wouldn’t want to wear someone else’s name on their apparel, we use the A-game elements to bring both the universes together.
