Airofit visual
identity
Visual Identity | Branding | Art Direction
Creating the Airofit brand, defining the target audience and establishing the company as the main player in the industry.
Business Development | Automations | Email Campaigns
Lead generation
overhaul
Using an interactive quiz to grow the company’s lead pool, shorten purchase decision time and lower acquisition costs.
Partnership with
Lotto Soudal
Partnerships | Project Management
Leveraging a partnership with a professional cycling team to inject credibility into the company’s activities.
Illustrating
educational content
Illustration | Social Media | Content Planning
Finding a way to produce engaging content that portrays information in a credible way to explain complex concepts.
Airofit Pro 2.0
packaging design
Packaging Design | 3D Modeling
New product development called for new packaging. Airofit 2.0 needed to look like an upgrade. Here’s the result.
Bike cafe and cycling apparel concept
Visual Identity | Website Design | Graphic Design
Just a little dream for the future. The fruit of combining the obsession with cycling and the lack of similar concepts in my city.
Pictures on
the wall
Photoshop | Illustration | Print
Not too much to say about this - just wanted some framed posters in my home office, and here they are.
Business Development | Social Media | App Integrations
Strava: Finding
your audience
To continue organic growth, I needed to find a platform on which our target audience was likely to engage with us.
Original packaging
for Airofit Pro
Packaging Design | 3D Modeling
When I joined the Airofit team in January 2019, they were in dire need of new packaging. Here are the results.
Website for
Focusflow
Website Design | E-Commerce | Shopify
Focusflow wanted a simple website to endorse their in-person golf training and sell the products of their affiliated partners.
Drawing on
Procreate
Drawing | Illustration
Here are some examples of me trying out drawing and getting inspiration from way more talented people. Done on an iPad.
Calibre Biometrics
website
Website Design | E-Commerce | Shopify
Calibre needed to put together a fast Shopify website to enable online sales, as well as polish some of the elements.