The world's first wearable to unlock the data in your breath
Calibre is another unique tool that needs to establish its own space. While many brand assets had already been defined, they needed to put together a fast Shopify website to enable online sales, as well as polish some of the communication elements. Main focus - site speed.
What is it?
Calibre™ is the first wearable of its kind, but the science behind it is well-known and established. Medical experts consider breath measurement as one of the most accurate ways to understand your body.
Breath calorimetry, a.k.a. indirect calorimetry, measures gas exchange (oxygen intake and carbon dioxide output), which is then analyzed to determine the amount of energy and type of nutrient fuel used at any given time.
Home page
Calibre wanted a dark universe with bold orange accents. It was important to include the mobile app in the image as it’s a big part of the product.
We also implemented a dotted wave pattern to represent the breath and add a bit of visual movement to the page and other marketing materials.
Explaining the product
I wanted to add a simple 1-2-3 section of explaining how the product and app works so potential users can envision implementing it into their training routines.
Glossary
As this industry uses a lot of technical terminologies, we added a place on the website people can look up something they are not familiar with and learn.
Product page
Simple native-Shopify product page with a short description, colour variant choice and variety of payment options available based on user’s preference.
