Finding your audience
Finding where your audience is most likely to engage with your brand is more than opening an Instagram account.
Airofit’s focus was on those who take their athletic performance seriously. That meant finding a platform on which this audience is likely to spend time.
In this case, that’s Strava.
Airofit Club
The first step was creating a club for our users. Because of the Strava userbase, we could now post very sport-specific content without alienating potential customers who might not be interested in sports.
It also gives the company the opportunity to engage with the audience on a different level by arranging group events run by our ambassadors.
Engagement rate of 10.7%, compared to an average of 0.9% on Instagram.
Even sales-focused content gathered extremely high engagement rates.
Mobile app
integration
The ability to develop a Strava integration for the Airofit app would allow our sports-focused users to display their training data to their followers every time they completed a session, or whenever they chose to.
I developed some mockups based on the existing app interface showing how this could be displayed in Strava activity feed.
