Illustrating educational content
My take on explaining complex physiological concepts for social media purposes to attract new customers and grow social channels organically.
The premise
When a product’s complex nature keeps it from being self-explanatory, your potential customers might not know they need your services. Airofit fits into this niche where the user might be unaware of a problem, therefore they are not seeking a solution. I wanted to find a way to explain some of these areas in a visual manner that carries credibility as well as fits within the brand.
Art style
We wanted to portray credibility with our content so I chose this textbook illustration style that allows us to show crosssections of anatomy without making the content too graphic.
Background
To continue with the textbook theme, I added a simple paper texture to the images which kept it clutter-free, but at the same time added a small detail that I felt pulled the elements together.
To tailor to the questionable attentiveness of most social media users, I added highlights to the text that helped with drawing attention to the image itself, as well as fit within the bold Airofit branding.
Highlights
Engaging content
We saw that our audience engages more with more in-depth content so I wanted to create carousels that present meaningful information that is relevant to our existing and potential users.
